2021 release. In an age where artists get caught up with keeping up with the times and fitting into the conversation, Josh Hoyer and Soul Colossal make music for grown folks with their real, authentic songwriting. On March 26, 2021, Hoyer and his musical cohorts will release 'Natural Born Hustler, ' his fifth full-length album of timeless songs slated to last through the decades. The LP will come out on Color Red, the music platform founded by Eddie Roberts of The New Mastersounds. Produced by Eddie Roberts, 'Natural Born Hustler' speaks to fans of early 70s funky blues, doo-wop with a modern twist, and spellbinding psychedelic soul. From start to finish, each song breathes a life of it's own into the record and it is evident that Hoyer's spirited fanbase and eclectic palette of sounds are not confined by age, upbringing, religion, creed, or differences-they are meant for anyone who seeks the medicine of music.