On July 16th, Pet Shop Boys return in triumphant form with their new studio album ELECTRIC, the first to appear on their own label x2 (through Kobalt Label Services). The album is the first Pet Shop Boys studio album to be produced by Stuart Price. In March this year, a teaser video for ELECTRIC appeared online. The accompanying music, "Axis," which is the albums opening track, garnered over 250,000 views in just 2 days. ELECTRIC features nine tracks in total eight brand new Pet Shop Boys songs plus a cover of Bruce Springsteen's "The Last to Die." the result is as uncompromising a collection of dance anthems as Pet Shop Boys have ever made. Pet Shop Boys said: ELECTRIC is very much set on the dance floor.